Nonprofit Storytelling
ready for a new approach?
Introducing the Nonprofit Storytelling Mini-Course - a free 7-part email course that will transform how you think about & share your organization's mission and impact.
Storytelling is having a Moment
You know you're supposed to tell stories. So you tell stories the way everyone says to tell them.
And somehow it still doesn't feel right.
Maybe it's too simplistic. Maybe it feels extractive. Maybe it doesn't match your values.
And now, with AI flooding inboxes with generic content, there's even more pressure to get this right. To cut through the noise to become signal.
A workshop participant asked me last month: "With AI, what's my role in communications? Am I out of a job?"
She's not alone in that worry.
AI can generate a story in seconds. But it’ll be weird. Slightly off. Because it can’t create genuine human connection. That skill—knowing how to find, craft, and tell stories that feel undeniably human—matters more now than ever.
I created this free mini-course to help.
Over the next week, you'll get four practical tools plus the context and examples to actually use them. No fluff. No generic advice like ‘make sure you have a main character.’ Just what's worked with hundreds of organizations over 15 years.
What You’ll Learn
Over seven days, you'll receive:
Four practical tools:
Tool #1: Audience Analysis Starter
Stop starting with what you want to say. Learn to start with what your audience needs to hear.
Tool #2: The And/But/Therefore Framework
Why "and then... and then..." doesn't create story…and the simple structure that does.
Tool #3: Story, Case Study, or Structured Information?
Not everything needs to be a story. Know what you're actually creating and when each approach matters most.
Tool #4: Story Audit Worksheet
Look at your existing stories and see where there might be opportunities to tell them in ways that honor everyone involved—without losing impact.
Plus the teaching behind each tool:
Real examples. The science of why story works. The ethical dimensions. Where to find stories in your organization. How this connects to your team's culture.
Each email builds on the last. By the end of the week, you'll have the foundation for a complete shift in how you think about storytelling.
This is for you if. . .
You feel like something's off about the stories you're being asked to tell
You've been told to "just share a transformation story" and it doesn't sit right
You want your storytelling to actually reflect your values
You're tired of generic advice that's either too simplistic or too corporate
You're wondering how to stay relevant when AI can generate content instantly
You lead a team that's burned out on extractive storytelling practices
Let’s Learn Together!
Enter your email to get the free 7-part Nonprofit Storytelling Mini-Course delivered straight to your inbox.
This is just the beginning. The full Nonprofit Storytelling: Fundraising and Beyond course takes an even deeper dive, offering a self-paced guide to a complete storytelling system to supercharge your fundraising, communications, and impact. You can learn all about the full course here!
About the Toolmaker
Michael Kass is the Founder of Story & Spirit. Since 2011, he's been working with nonprofit and social impact leaders to rediscover the power of story, not as a marketing tactic, but as a practice for building genuine community and facilitating systemic change.
His work on storytelling has been featured at SOCAP, Opportunity Collaboration, the Dignified Storytelling Forum, Pan African Leadership Institute, Google, and the Walt Disney Company, among many others.
Since 2017, Michael has been a leading voice for Ethical Storytelling in the nonprofit sector. He's co-author of the Hollywood Homeless Youth Partnership's Ethical Storytelling Whitepaper, serves on the Advisory Board for the Dignified Storytelling Project, and is a principal contributor to EthicalStorytelling.com.
Over 15 years, he's facilitated for 2,500+ leaders across 150+ organizations.
This mini-course brings together everything he's learned about what actually works—and what causes harm—in nonprofit storytelling.
If you’d like to know more. . .you’re on his website right now. Feel free to look around!