Nonprofit Storytelling:
Fundraising & Beyond
build genuine connection and move your community to action. . .with integrity
One of the best - learning from Michael will take your storytelling skills to a completely new level in a way that will elevate you and your organization!
–Michael Tringe, CEO of Creator-Up
It’s time to think about story differently. . .
There are a ton of nonprofit storytelling courses out there these days.
Most of them focus on "best practices," templates, and formulas. Three-act structure. Hero's journey. Transformation arcs.
Those can work. But they often miss something essential.
This course goes deeper.
It shows you how to work with story in ways that honor everyone involved—the storyteller, the audience, your team, your mission. How to use story not just for fundraising, but to transform your culture from the inside. How to stay undeniably human when AI can generate content in seconds.
I've been doing this work for over 15 years, facilitating for 2,500+ leaders across 150+ organizations. This course holds everything I've learned about what actually works—and what causes harm—in nonprofit storytelling.
Just coming from the Mini-Course?
An Extra Special Welcome!!!
You've got the foundation - audience analysis, story structure, ethical frameworks, the audit worksheet.
The full course takes you deeper into each of those areas and opens up entirely new territory:
The complete Story Circles methodology I've developed over 12+ years for internal culture transformation
How to recognize the six types of organizational stories already unfolding in your everyday work
Public Narrative framework to move audiences from emotion to meaningful action
Asset framing and deep consent practices that center dignity in your storytelling
Working with story for values discovery, team cohesion, and collective wellbeing
NEW: AI, Ethics & Storytelling - how to work with AI without automating the extraction we're trying to move beyond
Monthly live AMAs where you can bring the real challenges you're facing
The mini-course showed you what's possible. The full course gives you the complete system.
What you’ll get inside
You’ll get immediate access to 24 lessons across 5 sections. Each lesson has a video component (with downloadable MP3 if you prefer to just listen), worksheets, and other resources!
In addition to the curricum, you also get:
Monthly live AMA with me (30 minutes - bring your questions, your real situations)
Access to all AMA recordings
Detailed worksheets for every section
MP3 versions of all lessons (listen while walking or driving)
Direct email support when you have questions
Lifetime access to all course updates
Total Value: Over $2,500
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What story actually is. The science of why it works. The elements all powerful stories share. Story structure from simple to complex.
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Audience journey mapping. The six types of organizational stories and where to find them. Public narrative framework. How to integrate story into presentations. Structuring calls to action that feel natural.
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Asset framing vs deficit framing. Deep consent practices. How to gather stories ethically. What to do when your board or donors expect the old kind of story. Navigating pushback and common challenges.
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How AI is impacting the storytelling landscape. Ethical concerns of working with LLMs. How to work with AI in an aligned way. COMING FEBRUARY 2026
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The complete Story Circles methodology with step-by-step facilitation guide. Using story for values discovery. Storytelling as wellbeing practice. Real case studies from organizations doing this work.
This course is for you if. . .
You're a nonprofit leader, fundraiser, or communicator who wants to deepen your storytelling practice
You've been frustrated by advice that feels outdated or doesn't quite fit
You know there's a more aligned way to work with story but haven't found it yet
You've heard about "ethical storytelling" and want practical tools, not just theory
You want to work with story for cultural transformation, not just external messaging
Your team is struggling with burnout or disconnection and you need practices that actually help
You're figuring out how to work with AI in ways that feel aligned with your values
What people are saying
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While we may not know it, we all have the ability to be amazing storytellers. Michael's workshop teaches you the tactical skills to tell stories effectively while also building your confidence to embrace the authentic storyteller inside.
Nonprofit Participant
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The workshops and training sessions you conducted illuminated the path for us, emphasizing the importance of authentically sharing the triumphs and challenges our clients face. Your compassionate nature and insightful guidance have been instrumental in navigating the delicate balance between harnessing the power of storytelling and honoring the individuals we serve.
Diana Hill, Executive Director
Pathways to Independence -
I've been writing stories for 15 years, and yet I still walked away with new storytelling techniques that I could immediately apply to my craft and my leadership
John Wolcott, Founder
About Your Instructor
Michael Kass is the Founder of Story & Spirit. Since 2011, he's been working with nonprofit and social impact leaders to rediscover the power of story—not as a marketing tactic, but as a practice for building genuine community and driving systemic change.
His work on storytelling has been featured at SOCAP, Opportunity Collaboration, the Dignified Storytelling Forum, Google, and the Walt Disney Company, among many others.
Since 2017, Michael has been a leading voice for Ethical Storytelling in the nonprofit sector. He's co-author of the Hollywood Homeless Youth Partnership's Ethical Storytelling Whitepaper, serves on the Advisory Board for the Dignified Storytelling Project, and is a principal contributor to EthicalStorytelling.com.
Over 15 years, he's facilitated for 2,500+ leaders across 150+ organizations.
This course represents the synthesis of everything he's learned about what actually works—and what causes harm—in nonprofit storytelling.
Start Learning Today!
A comprehensive exploration of the art & science of nonprofit storytelling—from fundraising to ethical practices to internal culture transformation. Includes methodologies and frameworks developed over 15 years that you won't find anywhere else. Course value, with monthly AMA sessions and access via contact forms, is over $2,500!