Over the past few years, Storytelling has emerged as a critical communication skill. Stories help us establish emotional connections with our audience, community, customers, and contributors. These connections can build over time and create brand loyalty that goes beyond purely ‘business’ transactions.
Story, however, is much more than a tool for communication. It also is one of the most effective, efficient, and powerful tools we have to build effective teams.
Here are four ways that incorporating storytelling as a core practice can deepen engagement and increase effectiveness in teams:
As with any powerful practice, implementing storytelling techniques responsibly requires guidance, consideration and structure. For a primer on bringing storytelling into your team, check out the StoryCircle Guide!