With the end of year fundraising rush just around the corner, chances are that, if you’re a 501(c)3 organization, you’re in the midst of feverishly drafting your year end appeal.
Generally I focus on the story and content for appeals, but the fact is that it doesn’t matter how great your story is if you don’t follow a few best practices when it comes to format, layout, and structure of your print appeal.
Here are a few that sometimes get missed (based purely on the letters I’ve been getting over the past week or so). This is far from comprehensive, so feel free to reach out with a few of your own:
Please note: this is only for print letters. Electronic appeals have a very different vocabulary and rhythm to them.
I’m curious: how do these resonate? Is it useful? What other tips do you have?
Write something about yourself. No need to be fancy, just an overview.